Newsletter is very important when it comes to communication. It’s actually the second most important communication tool after a website. At Apiumhub, as we don’t really want to overload you with information, our Newsletter is sent on a monthly base and … Read More
Digital Marketing
M-commerce’s increased importance
In the past few years we’ve been talking a lot about e-commerce & lately even more about m-commerce. So let’s start off by describing them both and talk about the e-commerce & m-commerce growth, the importance of adapting to changes … Read More
The Role of technology in the luxury Industry
I was invited to ESERP business school this autumn to give classes about the role of technology in the luxury industry. As many of you already know, I am passionate about both things: technology and the luxury industry, therefore for … Read More
8 Digital trends to keep an eye on
2017 is promising to be the year for smarter digital strategy. Marketers no longer see digital as a distinct marketing field and they are moving to digitally led business models. The online marketing industry is complex and it is changing … Read More
Digital luxury strategy tips
As a CMO of Apiumhub with a solid background in online world, I was invited as a Guest speaker to ESERP Business School to give a speech about digital luxury strategy. In this article I want to share with you … Read More
Mobile apps; why most companies invest in them?
This year Apiumhub received a lot of projects regarding mobile: m-commerce, push notifications, mobile apps etc. It’s not a secret anymore that mobile became an essential part of our lives and it is kind of a center of a universe right … Read More
